“I am secure on Mars” is not a tweet you see on daily basis.
It is the replace offered by the Twitter account for NASA’s Perseverance rover (@NASAPersevere) after it efficiently landed Thursday on the Pink Planet. The tweet went out to a rapidly-growing viewers of greater than 1.2 million followers, with guarantees of extra to come back sooner or later.
The tweet, which gathered greater than 480,000 likes as of Thursday evening, punctuated a 300-million-mile voyage and coincided with the rover’s 3:55 p.m. EST touchdown. “Perseverance will get you anyplace,” certainly.
“I’ve come almost 300 million miles, and I am simply getting began,” the rover’s account tweeted after confirming it was secure.
Behind these tweets is a five-person crew that—like Voltron, as they prefer to say—got here collectively to create a social media persona for Perseverance. On Twitter and Fb, the crew has labored exhausting to point out that Perseverance is a “boss.”
The bilingual crew—the rover speaks Spanish, too—is comprised of Stephanie L. Smith, Linda Rivera, Scott Hulme, Carolina Martínez and Gabrielle Moreira.
Hulme, a public outreach specialist for NASA and the one that hit ship on Thursdays tweets, stated there’s a tremendous story that the social media crew behind Perseverance needs to inform the world.
“You are undoubtedly within the sizzling seat, in fact,” he informed U.S. TODAY. “However, similar to the remainder of the crew that is there in Mission Management, you are well-practiced. what you might want to do. Finally, we’re attempting to simply convey everyone together with us.”
He added: “We type of received collectively and considered what makes this rover completely different. What makes this rover completely different from the others which have gone earlier than it? What’s completely different about its story?”
The character-building course of wasn’t about simply giving a voice to Perseverance. The rover has a character, a drive to succeed that informs its decisions. Rivera, a digital and social media specialist at NASA’s Jet Propulsion Laboratory who on Thursday monitored Perseverance’s Fb account, stated the character-creation processes included deep ideas about issues just like the rover’s hobbies.
In keeping with Twitter, these hobbies are images, amassing rocks and off-roading.
“For the previous few years, we have lived with the mission crew,” stated Martínez, supervisor for Mars public engagement. “That character form of turns into self-evident and really recognizable to us as we work carefully with the mission crew. Being there on daily basis, we see how completely different it’s from the opposite robots.”
And the crew behind Perseverance’s social media presence is not shy about comparisons to previous tasks.
“If Perseverance is something, she’s a boss,” stated Smith, the JPL’s digital and social media lead. “She’s the most important, most bold rover we have ever despatched to the floor of one other planet. She’s received a rock vaporizing laser on her head, similar to Curiosity did.
“However not like Curiosity, who whereas charming, is not as succesful as Perseverance—Curiosity cannot stroll and chew gum. Curiosity cannot drive and take into consideration driving on the similar time. Perseverance can. Perseverance has a second mind and if Perseverance had gone to school, she would have been summa. However she’s additionally super-lovable.”
The Twitter account has been offering updates on Perseverance since March 2020. It received began by letting the world know its identify.
“Name me Perseverance,” the account’s first tweet reads.
It provides: “I am headed for Mars: pushed to seek for indicators of historical life, check new tech to assist future human explorers, and accumulate the primary rock samples for future return to Earth.”
Twitter’s official account responded: “Please discover water.”
A number of manufacturers have gotten in on the Twitter enjoyable, together with Krispy Kreme (apparently seeking to arrange store in area) and Buffalo Wild Wings (hoping for indicators of previous hen wings).
Perseverance, nicknamed “Percy” by mission managers, launched in July 2020 and landed within the Jezero Crater on Mars on Thursday. The nuclear-powered, 2,260-pound rover’s mission is to “search indicators of historical life and accumulate samples of rock and regolith (damaged rock and soil) for doable return to Earth,” in keeping with NASA.
One of many account’s first updates from Mars was a take a look at its “without end residence.” Perseverance will “spend at the very least one Mars 12 months (two Earth years) exploring the touchdown web site area,” in keeping with NASA.
“The factor I am most happy with is being actually genuine,” Martínez stated. “Speaking actually complicated science in ways in which individuals can join with and having that voice and that character that individuals can seize onto. I feel that is actually vital, to convey the science to a degree that is comprehensible.”
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‘Perseverance will get you anyplace’: After 300-million-mile journey, NASA’s Mars rover shares Twitter updates (2021, February 19)
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